Here is a remarkable interview with photographer Saverio Truglia, who shares a great deal of insight into how his beautiful images, such as the award winning shot seen here, are created.
From APhotoEditor.com:
Suzanne: When I go to your site, it is hard to figure out what is self assigned and what is assignment. What do you use for inspiration when you are testing for your portfolio?
Saverio: You’re right. I showcase mostly either self-assigned work or redirections of client work. I don’t differentiate the two on my site. All my best images comes from the same passion so if client work is great, then I share it in the same place. My inspiration for shooting for myself is driven by my personal curiosity in the moment. There’s a lot in life that inspires me to check it out more closely. Making pictures for myself usually starts with seeing something in the physical world I want to investigate and repurpose. Like an out of place situation, the way light strikes a surface, or meeting somebody extraordinary. Making personal work is important to honing my instincts. Testing can also be a launching pad to experiment and try new approaches at pushing my comfort zone. I’ll always gravitate to shooting people and I find the camera to still be an incredible access point into people’s lives. When they know my curiosity is authentic and pure, I get invited into homes, businesses and bedrooms. It’s kind of uncanny how they participate and it always leaves me with a story to tell about the experience, not just the pictures. I usually write about it on my blog. When clients reference my personal work as inspiration for their own projects, it often leads to successful campaigns.
Read the full interview:
http://www.aphotoeditor.com/2012/10/25/still-images-in-great-advertising-saverio-truglia/
No comments:
Post a Comment